Magnum Ice Cream: Pleasure Personified

Launched in the UK in 1987, Magnum is the world's biggest stick ice cream brand and accounts for almost 2% of the total revenues of Unilever, the largest ice cream maker in the world, accounting for almost one fifth of the $85-billion global ice cream market through brands such as Ben & Jerry's and Cornetto. The largest ice cream brand in Europe, Magnum debuted in the US in 2011 and recorded sales of $100 million in its first year.

Globally, Magnum is recognized as a symbol of royal treatment and remarkable pleasure - the kind that is intense, enticing and truly irresistible. Crafted skillfully from bean to bite to invoke a sophisticated and luxurious experience, this premium adult handheld chocolate ice-cream is created from the finest Belgian chocolate. It gives the ‘pleasure seeker’ a taste that just keeps them coming back for more. As Unilever’s biggest impulse ice-cream brand globally, Magnum not only dominates Europe but is also making waves across the U.S. and Asian countries like Thailand, Indonesia, Malaysia and the Philippines

Hindustan Unilever (HUL), the country’s leading consumer goods company, initiated its national rollout of Magnum ice-cream in India. It is considered one of the world’s leading premium ice-cream brand which has been launched in the cities of Mumbai, Hyderabad, Bangalore and Pune. After an introduction in Chennai last year, the impulse ice-cream brand offers a taste of royal treatment, a chance to indulge in supreme experience. Magnum, the brand made up of Belgian chocolate is available in three delicious flavours – Classic, Almond and Chocolate Truffle,  wrapped in the brand’s signature brown and golden packing, and is priced at Rs. 80/-.

Bollywood actress Kareena Kapoor Khan has been affirmed as the brand ambassador of Magnum Ice-cream in India. Bollywood’s iconic style diva will symbolize the brand with the likes of Eva Mendes, Eva Longoria & Liv Tyler as the Magnum ‘’Pleasure Ambassador’’.

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