Launched
in the UK in 1987, Magnum is the world's biggest stick ice cream brand and
accounts for almost 2% of the total revenues of Unilever, the largest ice cream
maker in the world, accounting for almost one fifth of the $85-billion global
ice cream market through brands such as Ben
& Jerry's and Cornetto. The largest ice cream brand in Europe, Magnum
debuted in the US in 2011 and recorded sales of $100 million in its first year.
Globally, Magnum is recognized as a symbol of royal treatment
and remarkable pleasure - the kind that is intense, enticing and truly
irresistible. Crafted skillfully from bean to bite to invoke a sophisticated
and luxurious experience, this premium adult handheld chocolate ice-cream is
created from the finest Belgian chocolate. It gives the ‘pleasure seeker’ a
taste that just keeps them coming back for more. As Unilever’s biggest impulse
ice-cream brand globally, Magnum not only dominates Europe but is also making
waves across the U.S. and Asian countries like Thailand, Indonesia, Malaysia
and the Philippines
Hindustan Unilever (HUL), the country’s leading consumer
goods company, initiated its national rollout of Magnum ice-cream in India. It
is considered one of the world’s leading premium ice-cream brand which has been
launched in the cities of Mumbai, Hyderabad, Bangalore and Pune. After an
introduction in Chennai last year, the impulse ice-cream brand offers a taste
of royal treatment, a chance to indulge in supreme experience. Magnum, the
brand made up of Belgian chocolate is available in three delicious flavours –
Classic, Almond and Chocolate Truffle, wrapped in the brand’s signature
brown and golden packing, and is priced
at Rs. 80/-.
Bollywood actress Kareena Kapoor Khan has been affirmed as
the brand ambassador of Magnum Ice-cream in India. Bollywood’s iconic style
diva will symbolize the brand with the likes of Eva Mendes, Eva Longoria &
Liv Tyler as the Magnum ‘’Pleasure
Ambassador’’.
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