MARKETING MIX ELEMENTS
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CORE BENEFIT : The benefit the customer is really buying is satisfaction and indulgence. Magnum being a premium ice cream brand ha... -
“ The difference between the prospective consumer’s evaluation of all the benefits and all the costs of an offering and the perceive... -
The Product Life Cycle (PLC) is used to map the lifespan of a product. It is the period of time over which an item is developed, broug... -
Distribution channel or the marketing channel plays a very crucial role in making the product available to the final customer or the... -
According to AMA, Product mix is defined as: “The full set of products offered for sale by an organization. The product mix includes a...
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For any product, it is essential to know what factors influence the consumer behavior. It is defined as the study of how individuals, gr... -
Launched in the UK in 1987, Magnum is the world's biggest stick ice cream brand and accounts for almost 2% of the total revenues of ... -
Promotion (also one of the 4P’s of marketing) which is known as marketing communication is one of the major attribute for any o... -
Pricing is the process of determining what monetary benefit a company will receive in exchange for its products. Factors that affect pri...
Very interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know. marketing 1on1
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